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Selling the Invisible |
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by Harry Beckwith — |
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| Availability: |
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Usually 24hrs |
| Desc.: |
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A Field Guide to Modern Marketing:
You can't touch, hear, or see your company's most important products. . . . So how do you sell, develop, make them grow? That's the problem with services. |
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| Publication Year: |
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1997 |
| Edition: |
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Hardcover — 272 pages; |
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