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..:: Publications from Harry Beckwith ::..

Selling the Invisible
by Harry Beckwith
 
Read more about: Selling the Invisible
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Desc.:   A Field Guide to Modern Marketing: You can't touch, hear, or see your company's most important products. . . . So how do you sell, develop, make them grow? That's the problem with services.
     
Publication Year:   1997
Edition:   Hardcover 272 pages;


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Selling the Invisible

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