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.:: Selling the Invisible by Harry Beckwith ::.
Selling the Invisible
by Harry Beckwith
 

Title:   Selling the Invisible
     
Type:   Books
Category:   Marketing / Affiliates
     
Desc.:   A Field Guide to Modern Marketing: You can't touch, hear, or see your company's most important products. . . . So how do you sell, develop, make them grow? That's the problem with services.
     
Availability:   Usually 24hrs
Add. Info:   In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.
     
Publisher:   Warner Business Books
Year:   1997
ISBN:   0446520942
UPC:  
Edition:   Hardcover — 272 pages;
Dimensions:   (inches) — 7.8 x 5.3 x 0.9
     
Was:   $20.95
Price:   $15.75Buy Direct AND SAVE BIG!
YOU SAVE:   $5.20 (24%)
     
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